Let’s talk about how influencers took over Super Bowl commercials this year, from Poppi’s star-studded ad to Alix Earle’s multiple appearances. Are influencers the new celebrities?

Reflecting on 2024, I experienced significant personal and professional milestones. From navigating personal challenges to celebrating a marriage, the year was transformative

Influencer marketing is thriving, pulling in $21.1 billion in 2023, but the scene's getting crowded and pricey. Brands need to keep it real with smart partnerships, creative moves, and a focus on what truly works.

With a potential TikTok ban looming in January, brands and influencers must urgently diversify their marketing strategies beyond a single platform. By expanding to other social media channels and investing in owned media like websites and email lists, they can safeguard their audiences and maintain engagement amidst the shifting digital landscape.

In today's digital marketing landscape, the shift towards authentic, relatable content has democratized creation but intensified competition, making it harder for brands to stand out and achieve tangible results. To navigate this evolving environment, marketers must embrace experimentation, creativity, and adaptability, focusing on data-driven insights, owned marketing channels, and meaningful storytelling to effectively engage audiences and drive conversions.