2024 recap: the year that tested me (and made me stronger)
Wow, what a year. As I sit down to write this, I can’t help but feel like 2024 has been a rollercoaster of epic proportions—full of highs that made me feel unstoppable and lows that, well, truly tested me. There were moments of heartbreak, challenges I never saw coming, and a few days that felt like they might never end. But if there’s one thing this year taught me, it’s that growth and resilience come from leaning into the chaos and showing up anyway.
So, let’s take a look back at the year that was—both the tough moments and the wins that reminded me why I love what I do.
The lows (and life lessons)
This year wasn’t without its challenges. On a personal note, I faced some hardships that rocked my world. Losing loved ones was a stark reminder of life’s fragility, and navigating those moments while keeping everything else afloat was no easy feat.
But through the pain, I found clarity: the importance of cherishing the people who matter, prioritizing what’s truly important, and giving myself grace when things felt heavy.
The highs that made it all worthwhile
Amid the storms, there were rays of sunshine—moments that brought so much joy, success, and pride. And I’m ending the year on an incredible high: I GOT MARRIED! Yep, the love of my life and I tied the knot, and honestly, it was everything I dreamed of and more. (And yes, there was a hashtag involved. #BecomingBeatty 🥂)
But the highs didn’t stop there. Professionally, 2024 was one for the books.
The wins worth celebrating
Serving 21 amazing clients: This year, I had the privilege of working on campaigns and projects for 21 different clients, spanning industries from wellness to hospitality. Some of these clients have been with me for almost a decade, which is honestly the biggest compliment I could ever receive.
More beauty brands than ever before: As a beauty girly, this was a dream come true. I got to dive headfirst into a world of skincare and cosmetics, creating campaigns that felt authentic and delivered results.
Exciting influencer campaigns: Multiple campaigns this year absolutely crushed their goals, blowing past targets. There’s nothing more satisfying than seeing a strategy come to life—and work.
Hiring a new content creator: I brought on an incredibly talented content creator who has been capturing stunning videos for our clients. Their fresh perspective and creative energy have been such an asset to our team.
Embracing AI to work smarter: This year, I fully leaned into AI tools to streamline processes, brainstorm creative ideas, and make our workflows more efficient. The time saved allowed us to focus on what we do best: delivering top-notch results for our clients.
Expanding our portfolio: We branched into new industries this year, including hyper-niche products and professional organizations, broadening our expertise and keeping things exciting.
Prioritizing client relationships: Beyond the numbers and strategies, I focused on nurturing genuine relationships with clients. Those partnerships are the foundation of everything we do, and it’s why we keep growing together.
Looking ahead to 2025
If 2024 was about weathering the storms and finding joy in the journey, 2025 is going to be all about building on that momentum. I’m heading into the new year with a renewed sense of purpose, a deep appreciation for the people in my life, and big plans for this business.
To everyone who’s been a part of this journey—thank you. Whether you’re a client, a colleague, a friend, or just someone who’s cheered me on from afar, your support means the world. Here’s to more wins, more growth, and a whole lot of creativity in 2025.